Saving lives starts with an understanding of our audience: Philips HeartStart

Williams-Helde is excited to announce the launch of the Personas Campaign for Philips HeartStart.  This campaign was created for the Philips Healthcare AED business to showcase and highlight the different audience segments and their specific needs.  The strategy behind this campaign was to “Personify” five unique audience segments; Law Enforcement, Industrial Workplace, Emergency Services (Basic Life Support), Emergency Services (Advanced Life Support) and the Military. The campaign components include a microsite, five printable brochures, five downloadable brochures and five videos with more on the way.

Now there is a real “face” for each of these audience segments.

Please meet the HeartStart Personas for yourself at

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