There have been numerous articles written on brainstorming. Too many. In fact the term itself actually bothers me. It implies some sort of magical brain explosion that just plops out when you gather people in a room. But there is magic, creativity and incredible value that can happen when you believe in the power of bringing people together with diverse viewpoints to solve problems.
Every year, AAF Seattle (the western Washington chapter of the American Advertising Federation) hosts Art Bash. The charity auction raises scholarship funds to assist minority students attending Western Washington University. Only the top creative agencies in Seattle are invited to participate. For the 2014 event, Williams Helde was proud to submit two entries, one of which got the highest bid at the auction.
2014 was a spectacular year for Williams Helde and our clients. What an amazing business we are in! This year brought forth lots of change in the industry, new clients, transitions and loads of success. I can honestly say that nothing is business as usual and there is no lack of boredom. After 45yrs in business there is no need for a mid-life crisis.
Topics: Williams Helde
As Thanksgiving approaches every year, I always find myself thinking a lot more consciously about the things I’m grateful for. And this year, I have the privilege of adding my team here at Williams Helde to that list.
Topics: Williams Helde
Talented and hard-working people, quality work projects, fresh perspectives, music, and modern workspaces. All of these things are prevalent every day at Williams Helde Marketing Communications. Williams Helde was the right place to launch my career in the marketing field. During my internship I have been exposed to the amazing opportunity to interact on regularly with the entire agency’s team, including the company’s leadership team, directors, graphic designers and copywriters. My invaluable experience at Williams Helde reflects on the company’s desire to do things right, the work culture and the passionate people who work here.
Understanding purchase behavior in a digital ecosystem has become increasingly complex and the tools of the old world are no longer valid. People are very intelligent and the funnel mentality of push marketing has become an ineffective way to build relationships.
Have you ever sat in a meeting and felt like it was going nowhere? You prepared for a branding workshop, only to find when you arrive that perspectives in the room are nothing like your own? Nothing takes the impact out of a productive brainstorm more than conflicting participants. I have found Six Thinking Hats by Edward de Bono to be a powerful and important tool to personally and collaboratively solve business and creative problems.
Our Winner for the Williams Helde internal creative challenge! A guerrilla video shot on an iPhone utilizing the many talents of Williams Helde employees and their alter egos.
As the first team out of the gate for the Williams Helde internal creative challenge, we decided to spend a morning at the Wallingford Childcare Center interviewing their best and brightest from the Rocket room. They were awesome from the word "go." We couldn't have had our video production come together better.
What defines the employees of Williams Helde goes far beyond our work ethic and dedication to our clients. Each employee has a story. They are a trusted part of their family, friends and community. Above all, the lives of each employee outside of the office defines Williams Helde and this is what makes us great. This is the third team's submission for the Williams Helde internal creative challenge, a video production contest.