Understanding purchase behavior in a digital ecosystem has become increasingly complex and the tools of the old world are no longer valid. People are very intelligent and the funnel mentality of push marketing has become an ineffective way to build relationships.
Have you ever sat in a meeting and felt like it was going nowhere? You prepared for a branding workshop, only to find when you arrive that perspectives in the room are nothing like your own? Nothing takes the impact out of a productive brainstorm more than conflicting participants. I have found Six Thinking Hats by Edward de Bono to be a powerful and important tool to personally and collaboratively solve business and creative problems.
Our Winner for the Williams Helde internal creative challenge! A guerrilla video shot on an iPhone utilizing the many talents of Williams Helde employees and their alter egos.
As the first team out of the gate for the Williams Helde internal creative challenge, we decided to spend a morning at the Wallingford Childcare Center interviewing their best and brightest from the Rocket room. They were awesome from the word "go." We couldn't have had our video production come together better.
What defines the employees of Williams Helde goes far beyond our work ethic and dedication to our clients. Each employee has a story. They are a trusted part of their family, friends and community. Above all, the lives of each employee outside of the office defines Williams Helde and this is what makes us great. This is the third team's submission for the Williams Helde internal creative challenge, a video production contest.
Team 2 brings you the difference between creative strategy from a true trusted resource as opposed to creative fairy dust as part of the Williams Helde Creative Challenge, a video production contest. As Mrs. Client discovers, there’s no need for fairy magic when Williams Helde has your back.
Topics: Creative Challenge
A client’s relationship with its agency is one of the most complex relationships in the business world. It requires trust, collaboration, and a level of accountability on both sides. Oh, and did I mention that each party needs to make a profit and show a significant ROI based on output from this relationship? All in all, a healthy relationship between the two parties must be built on trust and collaboration.
Topics: Thought Leadership
You know your brand is trustworthy. Content marketing boosts that trust in your brand by helping your customers solve their problems. Adding value to people’s lives adds value to your brand.
Topics: Content marketing
So, you've heard the customer is now the center of gravity in marketing. It’s so 2011, but brands are still slow to accept the fact that it’s not a brand-centric world anymore. Meanwhile, customers are now in control of the information, education and content they get to satisfy their needs.
In an audience-centric world, if you don't build your lifecycle strategy around them, it will be increasingly difficult to connect your marketing.
Simplify the decision making process and customers will purchase more.
Keep It Simple Stupid. An acronym that applies as much to creative design as it does to almost anything else. But when examining the purchase journey that a consumer undertakes, let’s all scream it from the rooftops… KISS.
Topics: Advertising strategies