Learning that the The Mobius Cycle™, the lifecycle marketing approach at Williams Helde, changed how I applied digital strategy was a pain in my ass.
I’m a cynic who believes that new marketing approaches are 99% re-packaging. So when my new team as of a couple months ago told me about it, I thought yeah, sure, blah blah blah. If they couldn't show me tactically what I had to do differently, or produce measurable impact, then I was gonna call bull$#!*.