Twisting and Turning: The Mobius Cycle™ explains consumer behavior in a digital environment.

Posted by Marc Williams on Oct 3, 2014 2:03:13 PM

Understanding purchase behavior in a digital ecosystem has become increasingly complex and the tools of the old world are no longer valid. People are very intelligent and the funnel mentality of push marketing has become an ineffective way to build relationships.

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Topics: Thought Leadership, Williams Helde

The Power of Parallel Thinking

Posted by Blake Abel on Sep 18, 2014 3:44:21 PM

Have you ever sat in a meeting and felt like it was going nowhere? You prepared for a branding workshop, only to find when you arrive that perspectives in the room are nothing like your own? Nothing takes the impact out of a productive brainstorm more than conflicting participants. I have found Six Thinking Hats by Edward de Bono to be a powerful and important tool to personally and collaboratively solve business and creative problems.

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Topics: Creative

A film for Williams Helde, by Williams Helde

Posted by Katie Harnetiaux on Sep 17, 2014 8:00:00 AM

Our Winner for the Williams Helde internal creative challenge!  A guerrilla video shot on an iPhone utilizing the many talents of Williams Helde employees and their alter egos.

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Topics: Creative, Media, Creative Challenge

Serious trusted resources from the rocket room

Posted by Williams Helde Staff on Sep 16, 2014 4:30:00 PM

As the first team out of the gate for the Williams Helde internal creative challenge, we decided to spend a morning at the Wallingford Childcare Center interviewing their best and brightest from the Rocket room. They were awesome from the word "go."  We couldn't have had our video production come together better.

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Topics: Video Marketing, Creative Challenge, Wallingford Childcare Center,

A Day in the Life of Williams Helde feels good

Posted by Blake Abel on Sep 16, 2014 12:00:00 PM

What defines the employees of Williams Helde goes far beyond our work ethic and dedication to our clients. Each employee has a story. They are a trusted part of their family, friends and community. Above all, the lives of each employee outside of the office defines Williams Helde and this is what makes us great. This is the third team's submission for the Williams Helde internal creative challenge, a video production contest.

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Topics: Creative, Media, Creative Challenge

The Magic of Williams Helde

Posted by Marc Williams on Sep 16, 2014 8:00:00 AM

Team 2 brings you the difference between creative strategy from a true trusted resource as opposed to creative fairy dust as part of the Williams Helde Creative Challenge, a video production contest. As Mrs. Client discovers, there’s no need for fairy magic when Williams Helde has your back.  

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Topics: Creative Challenge

6 'must haves' when choosing your agency partner

Posted by Katie Harnetiaux on Aug 26, 2014 12:00:00 PM

A client’s relationship with its agency is one of the most complex relationships in the business world. It requires trust, collaboration, and a level of accountability on both sides.  Oh, and did I mention that each party needs to make a profit and show a significant ROI based on output from this relationship?  All in all, a healthy relationship between the two parties must be built on trust and collaboration.

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Topics: Thought Leadership

Building trust: the case for content marketing

Posted by John Young on Aug 15, 2014 11:51:00 AM

You know your brand is trustworthy. Content marketing boosts that trust in your brand by helping your customers solve their problems. Adding value to people’s lives adds value to your brand.

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Topics: Content marketing

Your pseudo “customer centric” marketing has blinders on

Posted by Williams Helde Staff on Aug 13, 2014 3:30:00 PM

So, you've heard the customer is now the center of gravity in marketing. It’s so 2011, but brands are still slow to accept the fact that it’s not a brand-centric world anymore. Meanwhile, customers are now in control of the information, education and content they get to satisfy their needs.

In an audience-centric world, if you don't build your lifecycle strategy around them, it will be increasingly difficult to connect your marketing.

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Topics: Content marketing, Customer Centric, Persona Mapping

Want to make it easier for your customers to purchase? Then you’d better KISS.

Posted by Katie Harnetiaux on Aug 7, 2014 2:25:00 PM

Simplify the decision making process and customers will purchase more.

Keep It Simple Stupid. An acronym that applies as much to creative design as it does to almost anything else. But when examining the purchase journey that a consumer undertakes, let’s all scream it from the rooftops… KISS.

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Topics: Advertising strategies