Williams Helde Adds Two New Creative Directors

Posted by Marc Williams on Apr 21, 2015 11:03:00 AM

We’re thrilled to add Brian Piper and Craig Motlong to help lead our creative team as we continue to grow and expand our expertise.

Read More

Topics: Williams Helde

Williams Helde Expands Client Services Leadership Team

Posted by Marc Williams on Mar 26, 2015 11:00:00 AM

We have hired Phil Chin to fill the newly created position of Marketing and Partnerships Director. He’ll be responsible for leading the agency’s growth initiatives, developing emerging accounts and attracting new clients. In addition, he’ll work with the leadership team to refine the agency’s operations to help us serve clients more efficiently while working with teams to provide thoughtful and strategic solutions. Phil will also help develop partnerships to build adoption of The Mobius Cycle®, Williams Helde’s proprietary consumer behavior model that explains how customers receive information and make purchase decisions in today’s environment.

Read More

Topics: Williams Helde

Another article on brainstorming. This one will have you taking flight.

Posted by Marc Williams on Jan 28, 2015 6:22:00 AM

There have been numerous articles written on brainstorming. Too many. In fact the term itself actually bothers me. It implies some sort of magical brain explosion that just plops out when you gather people in a room. But there is magic, creativity and incredible value that can happen when you believe in the power of bringing people together with diverse viewpoints to solve problems.

Read More

Topics: Williams Helde, Brand Development

Williams Helde rocks Art Bash 2014

Posted by Sonya Reasor on Jan 16, 2015 2:10:44 PM

Every year, AAF Seattle (the western Washington chapter of the American Advertising Federation) hosts Art Bash. The charity auction raises scholarship funds to assist minority students attending Western Washington University. Only the top creative agencies in Seattle are invited to participate. For the 2014 event, Williams Helde was proud to submit two entries, one of which got the highest bid at the auction. 

Read More

Topics: Williams Helde, Culture

Our 45th year of business was spectacular

Posted by Marc Williams on Jan 3, 2015 2:03:00 PM

2014 was a spectacular year for Williams Helde and our clients. What an amazing business we are in! This year brought forth lots of change in the industry, new clients, transitions and loads of success. I can honestly say that nothing is business as usual and there is no lack of boredom. After 45yrs in business there is no need for a mid-life crisis.

Read More

Topics: Williams Helde

A big 'ole serving of thankfulness

Posted by Laura Ward on Nov 26, 2014 11:31:38 AM

As Thanksgiving approaches every year, I always find myself thinking a lot more consciously about the things I’m grateful for. And this year, I have the privilege of adding my team here at Williams Helde to that list.

Read More

Topics: Williams Helde

Five things I learned at Williams Helde Marketing Communications

Posted by Monika Petrova on Oct 29, 2014 2:54:18 PM

Talented and hard-working people, quality work projects, fresh perspectives, music, and modern workspaces. All of these things are prevalent every day at Williams Helde Marketing Communications. Williams Helde was the right place to launch my career in the marketing field. During my internship I have been exposed to the amazing opportunity to interact on regularly with the entire agency’s team, including the company’s leadership team, directors, graphic designers and copywriters.  My invaluable experience at Williams Helde reflects on the company’s desire to do things right, the work culture and the passionate people who work here.

Read More

Topics: Williams Helde, Culture

Twisting and Turning: The Mobius Cycle™ explains consumer behavior in a digital environment.

Posted by Marc Williams on Oct 3, 2014 2:03:13 PM

Understanding purchase behavior in a digital ecosystem has become increasingly complex and the tools of the old world are no longer valid. People are very intelligent and the funnel mentality of push marketing has become an ineffective way to build relationships.

Read More

Topics: Thought Leadership, Williams Helde

The Power of Parallel Thinking

Posted by Blake Abel on Sep 18, 2014 3:44:21 PM

Have you ever sat in a meeting and felt like it was going nowhere? You prepared for a branding workshop, only to find when you arrive that perspectives in the room are nothing like your own? Nothing takes the impact out of a productive brainstorm more than conflicting participants. I have found Six Thinking Hats by Edward de Bono to be a powerful and important tool to personally and collaboratively solve business and creative problems.


Read More

Topics: Creative

A film for Williams Helde, by Williams Helde

Posted by Katie Harnetiaux on Sep 17, 2014 8:00:00 AM

Our Winner for the Williams Helde internal creative challenge!  A guerrilla video shot on an iPhone utilizing the many talents of Williams Helde employees and their alter egos.

Read More

Topics: Creative, Media, Creative Challenge