2015: Year of the Puma.

Posted by Marc Williams on Jan 26, 2016 2:50:34 PM

What an amazing year it has been over here at Williams Helde. Our world moved at the pace of a puma and has no signs of slowing down. With all the challenges facing a marketing agency today we have successfully continued our 46th year of making a positive impact on the world. Thank you to everybody’s moms, our loyal clients, our trusty vendors, the media, and all the friends and family that are rooting for us. We could not do it without you. And, to everyone that has ever taken a chance on us by either working here, recommending, or hiring us… a big fist bump to you, too.

Read More

The Perfect Time to Reach Your Customers

Posted by Williams Helde Staff on Dec 18, 2015 9:40:22 AM


As winter drives us inside, it’s easy for anyone, even the most devoted Active Explorer, to lose touch with the rhythms of the outdoors. Cycling to work might become a quick drive, or a hiking trip may be sacrificed for a weekend with central heating and a favorite TV show.

 

Despite the weather, brands can still communicate with customers who fit this Active Explorer persona: the consumer who relentlessly pursues improvement of both their body and mind.

We know that even when these people are driven indoors, they don’t stop exploring. They’re inquisitive by nature and open to brands that share their values. Some stay indoors and make grand plans for longer days. Some rise to the challenge of harsher conditions, reveling in the adrenaline rush. Even when they look like they’re standing still, they’re thinking about their ski equipment, or poring over maps for their next big trail.

Read More

Topics: Active Explorer

Prepare for Active Explorer Season.

Posted by Craig Motlong on Sep 17, 2015 3:59:52 PM


Here in the Pacific Northwest, we’re gearing up for rainy season. Shorts are going away, rainproofing is a priority, and we’re looking for the perfect gear to keep our stuff dry from the storms the North Pacific sends our way.

It’s the perfect time to study the Active Explorer.

Read More

Topics: Brand Development, Active Explorer

Williams Helde Adds Creative Director

Posted by Marc Williams on Apr 21, 2015 11:03:00 AM

We’re thrilled to add Craig Motlong to help lead our creative team as we continue to grow and expand our expertise.

Read More

Topics: Williams Helde

Williams Helde Expands Client Services Leadership Team

Posted by Marc Williams on Mar 26, 2015 11:00:00 AM

We have hired Phil Chin to fill the newly created position of Marketing and Partnerships Director. He’ll be responsible for leading the agency’s growth initiatives, developing emerging accounts and attracting new clients. In addition, he’ll work with the leadership team to refine the agency’s operations to help us serve clients more efficiently while working with teams to provide thoughtful and strategic solutions. Phil will also help develop partnerships to build adoption of The Mobius Cycle®, Williams Helde’s proprietary consumer behavior model that explains how customers receive information and make purchase decisions in today’s environment.

Read More

Topics: Williams Helde

Another article on brainstorming. This one will have you taking flight.

Posted by Marc Williams on Jan 28, 2015 6:22:00 AM

There have been numerous articles written on brainstorming. Too many. In fact the term itself actually bothers me. It implies some sort of magical brain explosion that just plops out when you gather people in a room. But there is magic, creativity and incredible value that can happen when you believe in the power of bringing people together with diverse viewpoints to solve problems.

Read More

Topics: Williams Helde, Brand Development

Williams Helde rocks Art Bash 2014

Posted by Sonya Reasor on Jan 16, 2015 2:10:44 PM

Every year, AAF Seattle (the western Washington chapter of the American Advertising Federation) hosts Art Bash. The charity auction raises scholarship funds to assist minority students attending Western Washington University. Only the top creative agencies in Seattle are invited to participate. For the 2014 event, Williams Helde was proud to submit two entries, one of which got the highest bid at the auction. 

Read More

Topics: Williams Helde, Culture

Our 45th year of business was spectacular

Posted by Marc Williams on Jan 3, 2015 2:03:00 PM

2014 was a spectacular year for Williams Helde and our clients. What an amazing business we are in! This year brought forth lots of change in the industry, new clients, transitions and loads of success. I can honestly say that nothing is business as usual and there is no lack of boredom. After 45yrs in business there is no need for a mid-life crisis.

Read More

Topics: Williams Helde

A big 'ole serving of thankfulness

Posted by Laura Ward on Nov 26, 2014 11:31:38 AM

As Thanksgiving approaches every year, I always find myself thinking a lot more consciously about the things I’m grateful for. And this year, I have the privilege of adding my team here at Williams Helde to that list.

Read More

Topics: Williams Helde

Five things I learned at Williams Helde Marketing Communications

Posted by Monika Petrova on Oct 29, 2014 2:54:18 PM

Talented and hard-working people, quality work projects, fresh perspectives, music, and modern workspaces. All of these things are prevalent every day at Williams Helde Marketing Communications. Williams Helde was the right place to launch my career in the marketing field. During my internship I have been exposed to the amazing opportunity to interact on regularly with the entire agency’s team, including the company’s leadership team, directors, graphic designers and copywriters.  My invaluable experience at Williams Helde reflects on the company’s desire to do things right, the work culture and the passionate people who work here.

Read More

Topics: Williams Helde, Culture